Roanoke Avenue Business Alliance, now doing business as Main Street Roanoke Rapids, is a 501(c)3 non-profit organization with a mission to alleviate the physical, economic, and social deterioration and increase economic activity and employment of the Main Street District in Roanoke Rapids, North Carolina. Main Street Roanoke Rapids will promote development to enhance the overall business and commercial environment and assist in the historic preservation of the Avenue. Main Street Roanoke Rapids is a resource team thus improving the quality of life for all people of the Roanoke Rapids Area.
As the vibrant economic hub of Roanoke Valley, this is the place to live, work, and play. Improving economic management, strengthening public participation and making downtown a fun place to visit are as critical to Main Street's future as recruiting new businesses, rehabilitating buildings and expanding parking. The Main Street Program is administered through the North Carolina Department of Commerce. The NC Department of Commerce's Four-Point Approach to the Main Street Program offers a comprehensive commercial district revitalization strategy that has been widely successful in towns and cities nationwide.