In 1978, after perceiving a tremendous need for a performing arts series in the Emporia-Greensville area, a group of concerned citizens formed the Meherrin River Arts Council (MRAC). The MRAC--named after an historical river that runs right through the heart of the City of Emporia and Greensville County--took on the unusual task of bringing national-quality arts entertainment to a small-town setting.
The group’s goals have been two-fold: create a series that showcases a variety of entertainment styles and genres while keeping tickets affordable to all segments of the population. In fulfilling this mission, an annual concert series of four performances began in 1979. Over the past thirty-eight seasons, the MRAC has produced over 150 performances. Audiences have enjoyed everything from the opera and ballet to plays and symphonic concerts. National and international stars have brought the sounds of jazz, country, contemporary and popular music to the region.